We often hear this, and it’s understandable. Running Google Ads effectively requires a deep understanding of campaign strategies. There could be several reasons why your ads aren’t delivering results:

1. Campaigns not set up correctly: Your keywords might not be specific enough or focused on high-intent terms. If your ads are showing to the wrong audience, the results will reflect that.
2. Limited budget: Successful campaigns require testing and optimisation, which can be limited by a small budget. Without enough resources, it’s hard to refine your strategy for success.
3. Overcomplicated campaigns: We frequently inherit Google Ads accounts that have been managed by third parties with too many strategies running simultaneously. This scattergun approach dilutes focus. At Bravura Digital, we emphasise A-B testing and refining specific tactics to achieve better, more consistent results.

LinkedIn Advertising can be highly effective when used strategically. At Bravura Digital, we can help you target a list of your high-priority customers with tailored ads to raise brand awareness. By showing these key prospects ads on LinkedIn, we can "warm them up" before your Sales Team reaches out via phone, email, or LinkedIn message. This method not only familiarises them with your brand but also increases their likelihood of engaging positively when contacted. This pre-engagement approach ensures your outreach feels more relevant and personalised, leading to better results and stronger connections with your potential clients.